7 Months
Action Learning Experience
NOW ENROLLING:
April, 21 batch
LIVE ONLINE Classes
BY
- IIM Lucknow faculty
- MasterClasses
from Industry Experts
ALUMNI STATUS
Executive Alumni Status from IIM Lucknow
8.7/10
Learners Recommend
WileyNXT Executive
Education Programs
Program Benefits
An experiential and outcome-based learning approach,
integrating concepts and their applications in real-world
contexts
Developed by top faculty at IIML and Wiley expert Product
Along with 50+ business, emerging tech and product leaders of Wiley Innovation Advisory Council.
Take back ready templates for building product and marketing plans and strategies
Foundations of competencies required for successful launch of Start-Ups
Access to Intensive real-world case-studies and labs, projects, templates, and exercises
, to provide hands-on experience of
working with product success and innovation frameworks
Cross learn with experienced peers across various industries as peers
Learn the Product Management Framework developed by Wiley author, David Fradin, based on his experience while working at HP and Apple at the same level as Steve Jobs.
World class global courseware from Wiley
IIM Lucknow MDP ALumni Status
Skill up in high demand skills such as data analytics and machine learning, design thinking and user experience.
Experience classes by:
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Esteemed IIML faculty
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Expert Wiley faculty
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Masterclasses by top industry experts
Action Learning Methodology: Develop a Complete Product and Market Strategy, a Product Portfolio Road-map and Scale-Up Strategy for a business problem from industry
An experiential and outcome-based learning approach, integrating concepts and their applications in real-world contexts
Participant Outcome
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Gain competency to build and manage the end-to-end product life-cycle successfully, with machine learning and design thinking
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Learn how top successful companies build and launch successful products: What to do and what NOT to do
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Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics
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Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks
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Build scalable and robust product and product marketing strategies, based on proven frameworks used by top successful organizations such as Apple, HP and others
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Build and manage product development life-cycle using agile and lean methodologies
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Work confidently with Python and Tableau to analyse and visualize data, use storytelling to derive and communicate meaningful insights
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Leverage emerging tech trends such as block-chain, AI, RPA for winning products
During 7 months of intensive experiential learning you will
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Learn proven product management and analytics concepts
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Witness use cases and intensive case studies from industry
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Work on an end to end business case to develop robust product strategy from conception to scale-up
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Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods
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Be the Voice of Your Customers through User Research and Rapid Prototyping
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Identify and Win Your Market Segment
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Create Value Propositions that Crush Competitors
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Build and Launch Great Products with Agile and Lean Methodologies
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Ensure Product Success and Customer Delight
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Define Roadmap from Start-Up to Scale Up Using Data and Design
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Learn from the Best Product Leaders
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Learn the Apple and HP Way
Eligibility
55% aggregate marks in graduation
Minimum 1 year of experience
Who Is this program for?
The course is suitable for a variety of target audiences involved in developing and managing products. These include:
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Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth
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Software development and tech professionals who aspire to get into product management roles
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Entrepreneurs
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Marketing managers
*Modules are subject to change based on IIM Lucknow’s discretion,
students will be informed of the final curriculum during orientation.
Star Faculty, WileyNXT
David Fradin
DAVID FRADIN has experience in building successful products since 1969, at organizations including like HP as well as Apple, where he was at the same management level as Steve jobs. David also heads a professional development company specializing in building insanely great products, product management, product marketing and has trained thousands of managers throughout the world based on his experience at Hewlett-Packard, Apple and across 75 products and services and 11 startups.
Application Process
