IIM KOZHIKODE - WILEY
Advanced Management Certification in Transformational Customer Experience (CX) Management
A unique advanced management program that provides skill to design and deliver a unique, seamless and measurable customer experience and to look towards the futuristic ways to meet customer needs
9 Months
Action Learning Experience
10th April
2021
Batch Start Date
LIVE ONLINE Classes
+ MasterClasses
from Industry Experts
Alumni Status
Executive Alumni Status from IIM Kozhikode
8.7/10
Learners Recommend
WileyNXT Executive
Education Programs
Program Outcome
Designing customer experience across customer journey maps using data driven models to build on customer insights and identify voice of customer
Use CX as a competitive advantage and implement deep level customer centricity
Implement design thinking skills for bringing customer at the center and identify metrics for successful CXM and defining RoI
Understand role of special techniques such as neuro marketing, sensory marketing and conversation commerce
Understand role of analytics, AI and other emerging technologies in defining a robust CXM strategy and get an overview of top CXM tools and platforms
Eligibility
Graduation | 5 Years+ Recommended | Letter of Intent
| GMAT Score (optional)
Who is This Program For?
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Customer experience and customer success managers
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Product professionals, marketing professionals
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market research professionals
Curriculum
Program Coordinators
Dr. Anandakuttan B Unnithan
DEAN (Academic Affairs & Development), Marketing Management
Dr Unnithan’s career as a business educator, researcher and administrator has spanned over two decades.
His research interests include consumer behaviour, services marketing, and advertising. His publications have appeared in leading journals in marketing, advertising, and other business disciplines.
He has consulted with major corporations and government agencies, and is actively engaged in executive education and management development programs.
Dr. Sreejesh S
Assistant Professor, Marketing Management
Professor Sreejesh’s primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising.
His publications have appeared in Journal of Brand Management, Industrial Marketing Management, European Journal of Marketing, Computers in Human Behaviour, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, Internet Research, Journal of Product and Brand Management, Journal of Service Theory and Practice, International Journal of Bank Marketing, etc.
He serves on the editorial board of International Journal of Consumer Studies. He has also authored books of international repute.
